Mentorship Program
designed for photographers ready to turn their portfolio into limited editions people want to collect
You may already have recognition, a strong body of work, and people who respond to your photographs, but selling limited editions requires a completely different set of decisions and skills. In this program, I’m sharing everything I’ve figured out in 7+ years of selling my fine art photography to over 250 collectors worldwide, so that you can learn from my mistakes and build the right foundation for your collectable photography brand the right way from scratch.
WHAT I HELP YOU FIGURE OUT
Building a collectable brand
Who your collector is & positioning
Edition structure
Pricing
Online sales
Sales channels
Offers & discounts
Materials & presentation
Authentication / COAs
Shipping & logistics
Collector buying experience
Essentially: everything that happens between making the photograph and getting it into a collector's home.
€5500
Build your business with me for a full year
Atelier
A year-long working relationship: guidance, accountability, and support when you need it.
Everything in Foundation, plus 12 months of direct access, strategic support, and accountability.
Your year includes:
All 5 Foundation sessions + homework reviews
Monthly 30-minute 1:1 calls for 12 months to brainstorm, troubleshoot, recalibrate, and keep momentum
Priority email access with a personal response within 48 hours
Edition review before launch: concept, pricing, presentation and collector communication
Quarterly collector communication review: one launch announcement, newsletter or follow-up each quarter
My private resources: templates, checklists and reference documents I've developed over 10 years, including my COA template, edition tracking sheet and collector onboarding process
Honest feedback, always
Book a discovery call
3 ways of working with me
If you're not sure where to start, let's talk.
The discovery call is a chance to tell me where you are, what you're trying to achieve with your limited editions, and what you're currently struggling with.
I'll ask you a few questions, look at your current situation, and tell you honestly whether I think I can help and which way of working together makes the most sense.
Please note: I work with photographers who already have an established creative practice and some recognition within the photography community. This isn't a beginner program. If that sounds like you, fill out the form below, and we'll take it from there.
Insight
€380
See what’s holding your sales back
The complete system behind building a brand that collectors trust and return to
Five structured 1:1 sessions covering everything I wish I had known when I started selling limited editions.
We cover:
Your brand & positioning
Develop a distinctive identity: your voice, character, visual language and place in the market.Your collectors
Understand who is likely to collect your work, what they respond to, how they buy, and why they choose one photographer over another.Your market
Look at your competitors and the wider photography landscape to identify where your work belongs and how to position it.Your editions
Make the decisions that turn photographs into collectible editions: materials, framing, sizes, edition numbers, numbering, authentication, COAs, packaging and logistics.Your sales channels
Decide where your work should be sold and how to approach galleries, platforms and direct collectors.Your pricing & offers
Build a pricing logic across sizes and editions, define your entry point and premium offers, and understand when discounts make sense and when they don't.Your collector experience
Create a buying experience that makes people feel confident about collecting your work and gives them a reason to remember and talk about it.
How it works
Every session ends with specific homework. You implement it before we move forward, and we review your work together for up to an hour at the beginning of the next session.
There is no fixed timeline. We set the pace around our schedules and how quickly you complete the work.
By the end
You'll have a clear understanding of your positioning and collectors, a mapped-out edition strategy, a pricing framework, and tangible foundations of your sales and brand already in place.
A full live audit of your online presence
One 2–2.5-hour live consultation, plus one follow-up session.
We’ll look at:
your website and how you present your photographs
your editions, pricing, and buying experience
what is working, what is getting in the way, and why
the specific changes I would make first
You implement the changes. We meet again to review what you've built and decide what comes next.