Plastic Souls
There’s a fashion in everything. Even in ideas being spread. We can catch some like viruses and be absolutely sure that we now found the truth and discovered our way in this world. We cling to the illusion that now we have it under control.
The project is exploring how beautiful ideas like human connection, self-love, visualization of dreams to make them come true, positive thinking, caring for the planet, and finding peace often get twisted in the minds of those who catch them like a virus without going too deep into understanding what’s really behind. The project is an attempt to speculate what happens when an idea is downgraded to a fashionable trend and becomes just another trait of the mass culture.
Love Yourself
Story & Message: Self-love is another popular cultural trend that gets twisted in people's minds. So many controversial things are done today in the name of self-love: binge eating, substance abuse, cruelty to others, etc. Often people mistake getting the real sense of self-worth with getting closer to being just like another Instagram influencer with a perfect life.
Care for the Planet
Story & Message: Trying to look good and be approved by others we sometimes embark on activistic journeys without doing the proper study of the matter. Does being a vegan actually make you a person who combats animal cruelty? How are new production trends actually influence the environment? What are the pros and cons of your personal actions?
Connect with Others
Story & Message: Social Media gives us a sense of connectedness, especially when we get validation: likes, follows, thumbs up. Often we mistake that digital connection for the real thing and stop nourishing the relationships in our everyday objective reality.
Visualize Dreams
Story & Message: Visualization of dreams and the law of attraction is a popular trend in modern culture. Yet for many, it turns into building castles in the sky and not doing anything in reality.
Find the Peace of Mind
Story & Message: Meditate to be in the trend, to be one of us, shut down everything that's bothering you, and bring us your money. Meditation retreats, enlightenment courses, yoga, and wellness centers are a multi-billion dollar industry. The question is what does this industry do to people if they only follow the trend to be in the trend.
Think Positively
Story & Message: In some cases trying to be positive all the time results in pushing away the real state of things, dealing with problems, and finding solutions.
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